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Strategy & Purpose

Everything we do – across all our businesses and brands – is fueled by our passion for progress and commitment to helping customers succeed. This drive stems from our Vision and Mission, which are our foundation, and the engine powering our future.
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“Transforming the way the world moves materials from Port to Home,” is our Vision and driving purpose. To achieve this transformation, we’re focused on reducing the impact of materials movement on people, the economy and the environment.

People

We help simplify operations with innovative technologies and supply chain solutions to ease the impact of materials movement on people.

Environment

We continue to evolve and offer diverse, efficient power solutions to reduce the impact of materials handling management on our planet.

Economy

We deliver high-productivity materials handling systems helping customers reduce incidents, maximize uptime, lower operational costs and boost their economic impact.

Underlying the Company’s Vision is a Mission defined by two promises, to deliver optimal solutions and provide exceptional customer care. These commitments serve as the guiding principles behind everything we do.

Optimal Solutions

Our promise … deliver optimal solutions to meet the specific materials handling industry needs of customers, at the lowest cost of ownership through a portfolio of exceptional brands.

Exceptional Customer Care

Our promise … provide exceptional customer care by never letting customers down, and by creating increasing value from first engagement though the product lifecycle and beyond.

Our Core Strategies

  • Low Cost of Ownership
  • Customer-Focused Solutions
  • Unmatched Independent Distribution
  • Attachments Leader
  • Efficient Energy Solutions

Provide customers with the lowest cost of ownership (TCO) solutions and care while enhancing productivity.

Lead the way in delivering customer- and industry focused solutions to meet application needs.

Provide unmatched independent distribution and service support or the materials handling industry.

Excel in the attachment business with application-specific solutions to meet customer requirements.

Deploy diverse, reliable and efficient energy solutions to match customers lift truck and supplemental demands.